Filed under: Albums,Reviews,Strong Island,Video Clips
Written by: Robbie Ettelson
At some point I actually gave a shit that a new EPMD album was about to drop. In theory, their non-progressive approach is exactly what I look for in a rap tape – but Out Of Business was complete trash and 99% of rap comebacks suck, so I was prepared for the worst.
‘Puttin’ In Work’ (feat. Raekwon)
PMD is sounding on-point as usual, Sermon actually seems to be able to rap again after his verbally retarded dolo joints and Rae sounds excited to be rapping with two of idols. The only problem is the slightly annoying violin stab driven beat.
‘What You Talkin’ (feat. Havoc)
Keyboard beats are ghey. Havoc injects some much needed ignorance into proceedings and drops some message board slang on ’em (“when you keep playin’ with me you -1”).
Is this “Crossover 08”? Hand claps? Check. Rodger Troutman vocoder? Check. Pointless lyrics? Next!
This beat sounds like some Just Blaze 2002 material, which is not a bad thing at all. Strong vocal performances seal the deal on this one. Win time!
‘Run’ (feat. KRS-One)
A chop of the ‘Goin’ Way Back’ beat. KRS kills it: “I’m old school, I’ll off you with a piece of glass!” Hoo-Ha!
‘Yo’ (feat. Redman)
This is no ‘Hardcore’, but not much is. Redman reveals his years as a hardcore gamer by shouting out Zelda. This is pretty good.
‘Listen Up’ (feat. Teddy Riley)
There’s a cheap-ass video for this. ‘Crossover 08 Part 2’?
The guys are sorta showing their age on this one. There was a period when every rap album had to have at least one song about shady friends – that was a long time ago. I also think you’ll be hard pressed to find these people who were “happy to see that P ain’t talkin’ to E”.
‘Never Defeat ‘Em’ (feat. Method Man)
This is another top shelf effort. Tical smashes his cameo.
Really? Guess they gave up on the sequel numbers like Rambo. I gave up caring about ‘Jane’ songs after Part 4.
‘Left 4 Dead’ (feat. Skyzoo)
9th Wonder does a good job of tailoring his shit to fit the Brothers from Brentwood. Glad they got ‘Zoo instead of, say, Asher Roth for the guest drop.
‘They Tell Me’ (feat. Keith Murray)
Keith sons a lot of kids on this. Me likes.
‘Actin’ up’ (feat. Vic D and Tre)
New weed carriers alert. Hard drums help the cause though. Most disturbing line from EE Double: “This style I birthed and I am the mom!”. Wow.
Verdict: Erick Sermon regains his postion as the best ghey rapper out. PMD can do no wrong in my book. Despite a shaky opening, once things get rolling, We Mean Business delivers some dope records – five of them, to be exact. Even the songs with shitty beats are still decent thanks to the vocals, making for a respectable return to the game for everyone’s favorite rap duo.
EPMD – ‘Listen Up” video:
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