Filed under: Mash Out,Not Your Average,The Unkut Opinion
Written by: Robbie Ettelson
This get me kinda vexed when I read it last night over at XXL:
Foundation, the new disc by M.O.P did not make it into The Billboard 200. According to the Nielsen SoundScan report the disc sold close to 2,100 copies in its debut week.
The fuck? Sure, there’s not a huge market for non-progressive, hardcore rap in these ever trend conscious times, but even KRS-One and Buckshot’s album (which I haven’t even bothered to listen to yet) sold 8,400. While I can’t personally confirm it, I’d bet my kidney that Survival Skills doesn’t have any songs that knock as hard as ‘Blow The Horns’, ‘Bang Time’ or ‘Crazy’. Predictably, Jay-Z sold a bunch of CD’s to Oprah viewers, while Kid Cudi‘s fruit-filled debut sold over 100,000 in it’s first week. Meanwhile, Raekwon has slung an impressive 89,000 units in two weeks, which is both a testament to the power of Wu-Tang Stans worldwide and proof positive that an EMI deal still holds weight. So why didn’t Bill and Fame get any love at the register?
There are a few factors that may have contributed to Foundation not performing as well as hoped:
- Blame KOCH (aka E1 Entertainment). Once known as the old rap graveyard, KOCH managed to carve out a nice little niche for themselves for a while, as well as having a reputation for sharing a far larger slice of the pie with their artists. That was then, however. None of my local chain stores had Foundation on the shelves this week, suggesting that E1 aren’t exactly A-1 in terms of distribution muscle.
- Not Dotting I’s and Crossing T’s. I get the impression that the new M.O.P was just thrown together at the last minute, as it features a few older mixtape tracks, mistakes in the track-listing and production credits and even used incomplete versions of some somngs (like the Premier track that was meant to have scratches on the hook).
- Shout Rap = Not Trendy. As much as it defies imagination, a lot of rap fans can’t fux with screaming on the mic, preferring Whisper Rap or whatever retarded shit is hot right now.
- No Promotion. Other than a couple of interviews and MP3 blasts, there weren’t any V-Blogs or ‘Month of Freestyles’ from the Brownsville duo. Actually, thank fuck there wasn’t.
- Only Broads Buy CD’s. Female Mash-Out fans do exist, but they all boost their music from Best Buy.
- Bad Timing. September has seen some heavy-hitters dropping new product. Maybe the First Family just got lost in the sauce.
- The Intehents? It’s urban legend that M.O.P. tapes are the most stolen rap releases ever, but I’m not sure if downloading is to blame here. It’s safe to say that a lot more people leeched BP3 and Cuban Linx 2.
- People Need Their Effin’ Ears Cleaned Out.
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