Filed under: Not Your Average,The Unkut Opinion,Unkut Originals
Written by: Robbie Ettelson
Respect to the great Diamond D, but he has to shoulder some of the responsibility for the glut of Producer On The Mic artists that seem to be clogging up the game. Stunts, Blunts & Hip-Hop worked because because the beats were incredible and the lyrics were straight-forward and amusing, but it also seems to have given every second beat-maker having trouble finding a great MC the idea that they can – and should – rap. Actually, let’s keep it 100 – Kanye West is the guy who really blew-up the whole idea. Now we have talented producers like Nottz, Black Milk, 88-Keys and Timbaland dropping bars all over the place, which is fine for a verse or two but it’s gotten outta control.
Remember when Showbiz stopped rapping after the Runaway Slave album? It wasn’t because anybody said he was wack – quite the opposite – but he chose to know his role and concentrate on his job as a producer. I mean would you rather hear another album of Pete Rock rapping or would you rather have him produce a complete project from a a full-time rapper? Just because you’re can string a few verses together and sound decent doesn’t mean you need to go for delf! If you insist on busting lyrics, at least have the common decency to get someone to write your rhymes like Puba did for early Pete or the Flavor Unit did for The 45 King. And why do DJ’s seem to be more gifted at rhyming, as Kid Capri, Tony Touch and Doo-Wop have demonstrated?
Perhaps the problem stems for “Every Man For Himself” attitude that seems to have taken hold. In an era when a sense of entitlement tells every Joe Familiar that he’s a Producer, Rapper, Director, Actor and CEO, could it be that everyone has forgotten how to juts play their role and be the ‘Mack In The Back’? Now you want to be the ‘Chump Up The Front’ too? Or is it a case of not wanting to share the spotlight with a co-star? Maybe the blame should be directed at the rappers themselves, who are so busy chasing beats from the ‘Producer of the Minute’ that they have no interest in being the next Gangstarr? While I’m sure it’s a combination of the above, I suspect that the primary culprit is that bullshit excuse for everything – ‘Swag’. If you have the right look, attitude, walk and sound, the actual ability to rap at an above-average level is no longer a requirement. That being said, be on the look-out for the all-new Unkut Vodka, available from all good bodega’s and liquor stores, for the chance to win tickets to Unkut On Ice, The Musical.
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