Beast Coast vs. A$AP Mob In A Fashionista Rap Royal Rumble?
Thursday December 05th 2013,
Filed under: Shots Fired,Sizzle-chest,The 90's Files,The Unkut Opinion,Web Work
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MI0000068144

When Nas dedicated “Loco-Motive” to “all my 90’s dreaded N-word”, he had no idea of the floodgates that were about to open. Not that throwback rap is anything new, but things have apparently gotten to the stage where the Pro Era crew are now claiming that no one outside of the Beast Coast collective is allowed to shamelessly pander to nineties hip-hop nostalgia. After A$AP Mob dropped a track called “Trillmatic” the other day, over an a-typical vibed-out beat and featuring a blistering contribution from Method Man, Joey Bada$$’ manager felt a type of way and aired out the following on Twitter: “Love to see more rappers bite the pro era swank. Good shit Nast. Smh lol whats new with these “New York” negus?” To which Nast replied: “style jacking who my nigguh. 1990 born up you got us fucked up my g need to talk whatchu know” , followed by this more incenidary remark: “I GOTTA SHOW DEZ LIL NIGGUHS HOW TO REP THE 90’s FOR REAL” Roffle Harris.

The very idea that Pro Era/Beast Coast pioneered the idea of rapping over old MF Doom beats and channeling early Mos Def songs is laughable. Considering that pretty much every major crew releasing music in the 90’s recorded some type of 80’s rap dedication/throwback seems to have been completely lost on these kids. Perhaps they’re just mad that the otherwise rubbish A$AP guys managed to actually do a throwback song correctly by enlisting the golden boy of the Wu himself, Mr. Meth, and finding someone in their camp who can stay on beat properly. As much as I’ll admit that Joey seems like a polite young dude with good business sense, his rhyme style still hasn’t fully developed to the point that his idols were when they began dropping twelve-inch singles at Fat Beats.

Does this mean that we can look forward to a few months of lyrical warfare as A$AP and Beast Coast sling verbal barbs at each other about who copped the Snow Beach piece from Etsy first and who has Mike Zoot’s beeper number? If so, we can only hope that Pro Era serves up something with a little more kick than those lukewarm responses to Lil’ B and Trinidad James, and if anyone in Rocky’s corner has the slightest bit of common sense they’ll send the Trap Lord to Milan for a few weeks to prevent him from being involved in any of the responses.

Which raise another valid point – perhaps the solution is for theses two crews, who were sharing the bill on at Rock The Bells as recently as September, to forget about the whole rapping aspect of this conflict and settle it in their true area of expertise – the catwalk. Let these dudes swag-out in their finest 90’s throwback streetwear in a fashion show battle set to Shawn J. Period instrumentals and let a room full of Tumblr Hypebeasts vote for the victor, preferably using some kind of smartphone app. Think of the countless listicle posts that the resulting photos could generate over at the TMZ Rap Blogs?

Failing that, I suggest the Beast Coasters buy a 90’s beat from Buckwild, enlist Sir Menelik, Lace Da Booms and Da Bush Babies to feature and shoot a video in the old office of Fondle ‘Em Records while decked-out in head to toe Nautica, Avirex and North Face gear while rapping about how shiny suit rap is evil and they’d rather “be broke and have a whole lotta respect”, with Pharoahe Monch and Busta Rhymes providing the hook. The only way A$AP could come back from that is to reunite Mobb Deep, Nas and Raekwon for “Eye For An Eye Pt. II” with an unreleased Biggie accapella and a video shot in a Brooklyn sewer. Far more likely is that this whole storm in a teacup will play out on Twitter, Tumblr and Youtube without a single memorable bar to show for it, in another episode of 2013 SMH Rap.

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11 Comments so far
Leave a comment

2013 SMH Rap. Yup.

Comment by that 12.05.13 @

And these dudes have absolutely no idea what the 90s were like… over here in Holland we have a ‘hiphop journalist’ who was BORN in 1990 from a first person perspective. Kids nowadays really think that they can contextualize everything perfectly by just googling some info. Fucking sad…

Comment by The Grand 12.06.13 @

I meant to say ‘and writes from a fist person perpective about the 90s’.

Comment by The Grand 12.06.13 @

Damn…’first’ obviously…

Comment by The Grand 12.06.13 @

Hey Fantasy Island—> http://www.youtube.com/watch?v=aJAWHu10AzI

Comment by here's a clue 12.06.13 @

lmao at the mike zoot reference. robbie you’re on your rap babysitter shit right now, putting these 90’s kids in the corner for getting ornery.

Comment by gstatty 12.08.13 @

what a try hard pretentious piece of shit write up. this reads like a complex article. trash.

Comment by jared 12.08.13 @

get your story straight his manager “johnny shipes” didn’t say SHIT pro era member alasole (rapper) said “Love to see more rappers bite the pro era swank. Good shit Nast. Smh lol whats new with these “New York” negus?” …… thats two rappers from the groups arguing joey and rocky aint say shit cause their cool with each other

Comment by factz danigga 12.09.13 @

lol. This piece is brilliant. In 2007-2008, I advocated and envisioned bringing elements of “true hip-hop” back as a resurgence in the music industry. To say now there’s an over-saturation is an understatement. I have no regrets turning down being a member for pro-era. I just feel these “Crews” are certainly limiting their potential by making their own box to fit in.

Comment by MWill 12.09.13 @

First of all shipes didnt say that. get your facts straight. second of all, the little kids youre talking about were born in the 90s as well fukkhead. this blog needs to fact check od before posting shit. and if you read enough, youd know it never escalated… fuckwhoever wrote this uninformed little shit.

lml at this nigga, aint nobody turned down being in “pro-era” deadass aint nobody gonna believe you.

Comment by thisblogisbs 12.09.13 @

ROB NAT KNOWN WHAT UP. These bitches need to learn how to battle, cunts need to freestyle battle OVER A BEAT and then maybe I’d respect them… maybe.

Comment by jnorton-smythe 12.12.13 @



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